the UP studio : Architectural Branding : Ascher Davis

Architectural Branding Identity
ASCHER DAVIS OUR SERVICES
A simple identity was created to reflect the clean designs of a fellow New York architecture firm. With a focus on consistency, the brand reflects the firm's strong attention to detail. BRAND DESIGN : Visual Identity • Collateral Coordination • Web Design & Development • Art Direction
Architecture Brand Identity

The entire visual identity was created using precise calculations. The proportions and dimensions of the icon were evolved from measurements based on thirds and the color palette was created using even percentages of black.

Architectural Branding Identity

The website was organized and designed to coincide with the marketing collateral, business cards, and letterheads. It utilizes a simple color palette and rigid grid system to create uniformity for users while navigating the site.

Architecture Logo Identity

ASCHER DAVIS ARCHITECTS

2012 / COMPLETED

Client - Ascher Davis Architects

Photography - Dana Cama