Design x Arch

COPYWRITING : Using Creative Writing to Best Represent an Architectural Project

COPYWRITING : Using Creative Writing to Best Represent an Architectural Project

Clever Copywriting Designed for Architectural Project Management Team

WHAT WE MEAN by "COPYWRITING"

A description or tagline can entice, educate, or captivate. We create the tone of written content to maximize the potential legibility on signage, the web traffic from search engines and to speak directly to a target demographic.

AN EXAMPLE from OUR WORK

The client shown above, an off-shoot of a larger Project Management Company, reached out to us prior to completing a single project with their new team. Because we had very little content to work with we decided to establish an identity that relied heavily on bold, clear copywriting. The writing became a collaborative exercise which helped refine the business's scope of services and clearly dictate to potential clients what it is that they do.