Design x Arch

STRATEGY : Developing a Plan for Presenting Architectural Projects

STRATEGY : Developing a Plan for Presenting Architectural Projects

Graphic Design Strategy for Architecture and Development

WHAT WE MEAN by "STRATEGY"

Nearly all architecture projects begin with an idea that needs to be conveyed to either a client, a city or the public. The results of this initial phase can alter the entire project. This is why it's important to develop a clear strategy for telling your story. Our initial studies explore broad architectural concepts, presentation techniques, naming ideas, initial copywriting tones and more. Although this phase is more theoretical than visual, the results from our research will inform our key demographics and inform the overall aesthetic of the project.

AN EXAMPLE from OUR WORK

We designed the research graphic above for a young Architecture firm and first time developer. Their goal was to create a brand for their new residential building that fit in with the naming of similar projects in the area yet also had a unique identity of its own. It was important to the client that the project was linked directly to it's valuable neighborhood and would be easily found in location specific searches. This initial research and discussion helped shape the entire brand design strategy.

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