the UP studio : Architectural Branding : Ascher Davis

UP Partners Jeffrey Ramirez Adam Wanaselja John Winberry
WHAT IS UP? ARCHITECTURE
The UP studio is a boutique Architecture, Interior, and Brand Design firm with a belief that all disciplines can live together within a given project. Based in Long Island City, New York, our studio prides itself on performance through a multifaceted collaborative design process to reach smart, simple solutions. We employ a playful instinct in starting the design of a project and add a level of pragmatic rigor to refine it.

It's what keeps us UP at night.
Schematic Design • Design Development • Construction Drawings • Bid Services • Construction Administration • Rendering • Feasibility Studies
UP's talented staff of architects and design specialists provide full, dynamic Architectural services for a wide variety of scales and project types. Team UP is proficient at conceiving and visualizing the strengths of a potential space. From the creation of design concepts and schematic drawings, to approval and implementation, UP will skillfully manage every step of the architectural process throughout the life of the project.
INTERIOR
Material Selection • Furniture Selection • Purchasing • Design Development • Construction Drawings
Along with providing full architectural services, UP specializes in bundling interior services as well. From wall surface treatments and lighting strategies to hardware selection and furniture layout, we see the six surfaces of a residential, commercial, or retail space as a blank canvas for an exciting call to action. UP takes pride in seeing even the most intricate details of a project through to completion.
BRAND DESIGN
Visual Identity • Collateral Coordination • Motion Graphics • Signage & Wayfinding • Web Design & Development • Package Design • Art Direction
Brand Design is the aesthetic that represents and encapsulates the entirety of your business. In essence, it is your visual identity. Big or small, loud or quiet, understated or shouted from the rooftops; what represents your brand is a vital component to the public comprehension of your business and is an imperative step in defining your unique voice. Whether your brand aesthetic requires a specific color palette, a defining logo mark, a custom typeface or more, UP will help you create that strategy and carry it through to all other elements of your business' presence.