For a brief moment this single light captured the two main characters in a dramatic way that heightened the emotion of the moment perfectly”.
Ventresca’s practice began almost out of necessity during the 2008 recession. During this time, he was given the opportunity to design the lighting for a new residence in the West Village and from this opportunity came more. Having these opportunities in such a difficult time when new projects or employment were hard to come by convinced Ventresca that it was this time to go all-in and formally found his business.
The Up Studio guided Ventresca on his new brand design. This redesign coincided with the ten year anniversary of his business and therefore, was the perfect time to reflect on the work his studio has done and “...to think more deliberately about who we are, the work we do and how best to express that moving into the future”.
Having been in business for over ten years, Ventresca has seen the rapid changes to Long Island City. Initially attracted to the area by “...the raw, gritty, quiet and seemingly forgotten corner of the city that was so close to Manhattan”, he loves being a part of this ever transforming neighborhood.