Close UPs

Close UPs:

A deeper look at the work and workplaces of some of
the brilliant, creative people who we collaborate with.

Chris Ventresca Ventresca Lighting Designers

A happy accident as a teen illuminated the potential of lighting as a design element for Chris Ventresca of Ventresca Lighting Design. “It was the end of a rather dramatic scene where the lights are supposed to fade to darkness, which they did except for one light that I had forgotten to turn off with the rest.

For a brief moment this single light captured the two main characters in a dramatic way that heightened the emotion of the moment perfectly”.

Ventresca’s practice began almost out of necessity during the 2008 recession. During this time, he was given the opportunity to design the lighting for a new residence in the West Village and from this opportunity came more. Having these opportunities in such a difficult time when new projects or employment were hard to come by convinced Ventresca that it was this time to go all-in and formally found his business.

Since our meeting Chris has gone on to help us design the lighting for our Infinity House, Open Corner and West Beech projects as seen here.

The Up Studio guided Ventresca on his new brand design. This redesign coincided with the ten year anniversary of his business and therefore, was the perfect time to reflect on the work his studio has done and “ think more deliberately about who we are, the work we do and how best to express that moving into the future”.

Having been in business for over ten years, Ventresca has seen the rapid changes to Long Island City. Initially attracted to the area by “...the raw, gritty, quiet and seemingly forgotten corner of the city that was so close to Manhattan”, he loves being a part of this ever transforming neighborhood.