The New York firm, REX, prides itself on a slow exercise in pre-design discussion, from which they can evolve a thorough concept for each project. Based on their strategy for the Museum Plaza project, they created a brilliant proposal of the big ideas which dictated the design of their building. Using a combination of animation and video, they were able to represent their studio workflow while simultaneously presenting their work.
A common mistake many architecture firms make when presenting their concepts is to overwhelm the audience by showing too much at once. Bjarke Ingels simplifies the presentation into a step-by-step process which explains each concept without clutter. This presentation wonderfully explains the intention behind each of their major design decisions on a large scale mixed-use development.