The signage on this New York art school seamlessly integrates into the architecture and helps frame an entry that is memorable and iconic while remaining legible and informative.
The abandoned elevated train line cutting through New York's chelsea and meatpacking neighborhoods might be confusing to access if not for the simple and informative wayfinding sign designs by Paula Scher.
Guests arriving at this Architecture are instantly greeted with environmental signage that both represents the firms branding and helps direct circulation upon entry.
The centrally located NY Times building was competing with some of the worlds biggest and brightest signs, yet Pentagram was still able to create a classic sign by designing custom designed elements that are fixed directly to the build's facade screening.
The design team behind this quaint retail shop used the building's existing limitations to design a brand that seems like it had been design in conjunction with the architecture.
Well-planned environmental graphics can create powerful moments that encourage people to interact with the space around them. For this boutique hotel project the design studio Wall-to-Wall created signage at the bottom of the pool that is best viewed from within the hotel rooms creating a special moment for guests and resulting in valuable user driven content creation and a strong social media presence.