STRATEGY : Developing a Plan for Presenting Architectural Projects
WHAT WE MEAN by "STRATEGY"
It's so simple, yet often overlooked, to understand who you're trying to appeal to. Nearly all architecture projects begin with an idea that needs to be conveyed to either a client, a city or the public and within that the stories we create are being told to individuals. In order to design a brand that connects with them we need to understand who they are. The results of an initial "strategy" phase can greatly alter the results of an entire project. Our initial studies explore ideal demographics, broad architectural concepts, presentation techniques, naming ideas, initial copywriting tones and more. Although this phase is more theoretical than visual, the results from our research will inform every element we design to represent the project.
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