STRATEGY : Developing a Plan for Presenting Architectural Projects
WHAT WE MEAN by "STRATEGY"
Nearly all architecture projects begin with an idea that needs to be conveyed to either a client, a city or the public. The results of this initial phase can alter the entire project. This is why it's important to develop a clear strategy for telling your story. Our initial studies explore broad architectural concepts, presentation techniques, naming ideas, initial copywriting tones and more. Although this phase is more theoretical than visual, the results from our research will inform our key demographics and inform the overall aesthetic of the project.
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