DHMurray Architecture

Long Island Architecture Firm Brand Design

Although DHMurray Architecture has been crafting a legacy of luxury homes on Long Island for decades, the firm's branding had not kept up with the times. The architecture studio's large portfolio of North Shore traditional homes were not documented with any consistency. Therefore, THE UP STUDIO set out to photograph, document, organize, and write about the firms existing work while simultaneously designing a modern website and marketing material that would speak to the needs of new clients. The result is a robust portfolio of homes that span nearly 75 years of architectural design.

Our Services

Brand Design
Visual Identity
Web Design & Development
Print Collateral
Plans Elevations
Social Media Content
Signage & Wayfinding
Additional Marketing

One Year After Launch

Increase in New Users

Increase in Page Views

Increase in Session Duration

Decrease Bounce Rate

Increase in Search Traffic

Increase in Social Media Traffic

Creating Consistency

In addition, the brand's visual identity was reimagined with a refined logomark, color palette and typography which creates consistency between all interactions a client has with the brand. This consistent aesthetic became the backbone for print collateral, stationary, signage, social media content and the website.