Extra Butter's love of movies gives them a unique brand and position within the highly competitive boutique sneaker world. With a simple introduction from local artist Matthew Reid, UP was tasked with designing their second store location and first in New York City. In order to
accommodate the shop's frequent events, displays were pushed to the perimeter leaving the floor plan open. Using their existing cinema inspired brand, UP designed a layered plan consisting of a lobby, display area "A", display area "B" and a private VIP room. The VIP room allows for other companies to introduce pop UP shops while still keeping the Extra Butter space untouched.
||ARCHITECTURE : Schematic Design Design Development Construction Drawings Bid Services Construction Administration Rendering
INTERIOR : Material Selection Furniture Selection Design Development Construction Drawings