The brand design was carried through to a custom book design. All members of the new real estate team had years of experience. However, the new brand name had no notoriety in the local market. Therefore, a comprehensive book was created which emphasized the team's extensive knowledge of the industry and the neighborhood and successfully provided clients with a sense of trust in the new company.
Many custom graphics were designed to easily showcase the realtors strengths including a minimal map design of the Long Island harbor towns that they focus on. This diagram of the North Shore can be adapted quickly to highlight local businesses, locate their new listings, or showcase the homes the team has sold in the area (as shown above.)
The young real estate team relied heavily on social media to build their initial audience and continue to grow their clientele. A set of custom templates were designed which allows the realtors to stand out in the never-ending scrolls of social media. These "frames" create consistency between all images that the team shares - whether it be a photograph of a local event or new home for sale.