The showroom also reflects our brand design strategy for their new company and seamlessly integrates the new visual identity into the space. We created a custom typography mark utilizing a “kit” of retaining shapes (reminiscent of their modular building process) and a memorable logo that symbolizes a fresh twist on building. This new brand design is prominent in the architecture, particularly when the sun sets and the showroom functions as a living billboard.
However, the brand design is also carried out consistently throughout their brand – including use on printed collateral, marketing materials, website, and social media. This attention to detail creates a cohesive and immersive experience for their clients, reinforcing BuildLabs' reputation as a meticulous, innovative, and forward-looking company.
The collaboration between BuildLabs and The Up Studio has resulted in a truly exceptional office/showroom space, one that embodies innovation, forward-thinking design, and a commitment to excellence. Through its striking architecture, thoughtful interior design, and cohesive brand strategy, this project showcases the cutting-edge vision of both companies and sets the stage for a new era in the building industry.