When the owners of Anthony’s Pancake House contacted our studio to lovingly refresh their interiors and brand design, we knew we had an important and exciting project ahead of us. This establishment has been part of the Montauk community for 68 years, and we took great care to give the space a modern refresh without compromising the character and charm that the local diner has been known for throughout its history.
The interior palette uses natural colors and organic materials that reference the natural surrounding of the beach town. It was important that the material selections were durable to handle large crowds and a high turnover rate between Memorial Day to Labor Day each year.
The new brand design is a slightly refined version of the existing signage that has been connected to the restaurant since the 50's. The tweaked aesthetic is consistent with the architecture and interiors of the space and helps create a unified aesthetic throughout all elements of the brand including its menu, website, staff uniforms, signage, and food packaging.
Since the small beach town generates a large majority of its business during the summer season, it was crucial that our team was able to design and oversee construction on a space that would be successfully complete renovation within just a few months.
Our team provided the architecture, interiors and brand design all under one roof, which provided the restaurant team with a single point of contact during the whole redesign process. Everything from architectural concepts and construction documents, to interior design and furnishing selection, to art curation and even the evacuation maps were created and managed by our New York based team.